Category Archives: Offline Advertising

How to Advertise in Newspapers and Magazines

Place of Publications in the Campaign Many people do not know that the money that they pay for a newspaper does not begin to cover the cost of producing it. The publishers’ profits lie in the sale of advertising space. The same statement is true of magazines. One popular weekly, which is sold to the… Read more »

Offline Advertising Tips for Retailers

1. Media used by retailers The term, “retailer,” refers to the merchant who sells an article direct to the user. The peddler who sells from door to door, the pushcart merchant, the small-town general store, the department stores, and the mail-order establishments are all retailers.

Driving Summer Traffic to Your Business

Here’s a thumbnail sketch of my home city in the summer: spectacular rocky coastline, pristine lakes, cozy shops and eateries . . . and miles of gouged-out roadways, not to mention highways and side streets strangled by cars from both natives and tourists.