Martha Williams is someone who has been able to pay her rent and many of her other expenses through creating and selling a local guidebook. Let’s listen to her story and learn from her:
1. Media used by retailers The term, “retailer,” refers to the merchant who sells an article direct to the user. The peddler who sells from door to door, the pushcart merchant, the small-town general store, the department stores, and the mail-order establishments are all retailers.